Global tourism: Moderate but solid growth in 2025, driven by demand and improved accessibility
With 1.52 billion international tourist arrivals recorded in 2025, global tourism has confirmed its return to a growth trajectory close to pre-pandemic levels. According to the latest data released by UN Tourism, the 4% year-on-year increase in arrivals is being driven by strong demand, the gradual recovery of the Asia-Pacific region, and a more favorable operating environment for international travel.
